# Customer story: Ultima.school reduces expenses and increases sales by qualifying leads with a ChatGPT WhatsApp bot

## Same end-to-end conversion to purchase vs. pre-sales manager

## x2 reduced customer acquisition expenses

### About the brand

Ultima.school is a famous Brazilian online educational platform. It sells digital courses about programming, marketing, and analytics.

### Challenge: reduce customer acquisition costs

Ultima.school based a sales funnel on the interaction between website visitors submitting inquiries and pre-sales managers scheduling consultations with career experts. However, this workflow significantly increased acquisition costs.

### Goal: spend less on customer acquisition and keep the same conversion rates vs. human pre-sales managers

Ultima.school collaborated with Chatfuel to investigate the potential of using a ChatGPT WhatsApp chatbot to reduce their high customer acquisition costs. As a result, Chatfuel designed a chatbot that acts like a human pre-sales manager. Upon realizing the potential of this approach, Ultima.school began exploring various other use cases like re-engagement, lead qualification, and upselling opportunities on WhatsApp.

### Result: x2 less customer acquisition costs and stable end-to-end conversion to purchase

The updated sales funnel enabled Ultima.school to double reduce customer acquisition costs and keep the end-to-end conversion to purchase same as with a pre-sales manager. Besides that, Ultima.school now discovers re-engagement messages and sends them to customers who have submitted inquiries on the website. This strategy aims to initiate promotions and improve sales.

### Ultima.school's upgraded sales funnel

1. Visitors submit an application form on the website.

2. The lead data automatically uploads to Chatfuel and Ultima.school's CRM.

3. A chatbot sends a confirmation message on WhatsApp.

4. A ChatGPT WhatsApp bot books a meeting with a career consultant.

5. Chatfuel creates a task with an appointment in CRM for a career expert.

Excited to try it for your business?